LS Lettings
Client: LS Lettings & SOS Marketing
For this project, I worked closely with Volcan Coffee to bring their vision to life through cohesive and compelling branding. I developed the logo and visual identity, colours, and illustrations. The brand style blends organic elements with clean, modern design to reflect both the authenticity of the coffee's origins and the quality of the final product.
In addition to the brand identity, I designed the website for Volcan Coffee using Figma and Wix, focusing on clear storytelling, intuitive navigation, and visual impact. The result is a digital presence that not only introduces the brand to new audiences but also builds trust through transparency and design consistency.
This project was a full-scope creative partnership, from strategy and concept to execution, and I’m proud to have helped shape a brand that stands for sustainability, quality, and community empowerment.
The Challenge
Create a complete coffee brand from scratch with a unique twist. Creating a brand that is modern yet rich with history and tradition.
"Our customers are currently living in a very busy life where there’s not time to reflect in what they’re even drinking making them feel hollow; we are here to solve that problem and in the most practical way we are looking to plant the seed on those busy minds that there’s so much to flavor in life, providing them with an exceptional customer experience and exceptional product that will enhance their lives experiences."
Art Direction
After the client answered a range of questions regarding the brand, the story, the vision and values of the company, I started going deeper and researching existing coffee brands, facts about Colombia and the area the coffee is grown and visuals related to volcanoes.
Brand Identity
The final brand identity consisted of a volcano inspired logo with vibrant colours that remind you of volcanoes and nature. The combination of this fiery red and off-black represent the volcano colours while the green, the rich vegetation that surround it.
We wanted to choose a bold font to align with the volcanic visuals.
"To inspire the world with coffee that embodies the unique spirit, vibrant biodiversity, and enduring legacy of Cajamarca, becoming a symbol of exceptional quality and sustainability on a global stage."
