Selva Doce Branding & UI Design

This project was a comprehensive self-initiated exploration of branding, visual storytelling, and sustainable product design. I developed the brand from scratch, starting with the name and visual identity. The logo was designed to reflect both the organic roots of the brand and the structured elegance of a premium chocolate label. I defined the overall brand style, crafting a visual language that uses natural color palettes, botanical illustrations, and modern yet approachable typography.

To bring the brand to life across multiple touchpoints, I designed a fictional landing page that showcases Selva Doce’s story, values, and product line. I also illustrated the packaging, drawing inspiration from Brazil’s native plant species and the textures of the forest. Supporting graphic assets were created to form a cohesive identity system that could be applied across digital and physical formats. Through this project, I aimed to explore how design can support ecological awareness and tell meaningful stories—transforming a chocolate bar into a statement of care, craft, and conservation.