Quench
Client: Personal Project
Quench is a passion project where I took on the full scope of brand creation, developing a cohesive visual identity from the ground up. I designed the logo, defined the color palette, typography, and visual language, and compiled everything into a detailed brand book. The goal was to create a modern, refreshing identity that captures the essence of the brand while maintaining versatility across different applications. This project allowed me to explore my creative process in depth - from concept development to polished execution - and showcase my ability to build a complete, strategic brand system.
Reflection
This project was a valuable exploration of creating a balance between sophistication, freshness and playfullness in a premium brand identity. Through Quench, I learned how thoughtful choices in color, typography, and layout can shape perception and convey quality. To further develop the identity, I would develop templates for print and digital use as well as develop more abstract graphic visual that could be used on collateral material.