Earth Treats — Snacking Sustainably, Designed Thoughtfully
UI DESIGN
BRANDING
USER RESEARCH
Earth Treats Branding & UI Design
Personal Project
Earth Treats is a sustainable snack subscription service designed to make eco-friendly snacking simple, joyful, and guilt-free. Users subscribe to receive a curated box of organic, low-waste snacks from ethical brands. My role was to lead the end-to-end UX and UI design, including research, branding, wireframing, and final interface design.
Understanding The Problem
Conscious consumers face multiple pain points when looking for sustainable snack options:
Lack of access to genuinely eco-friendly snacks
Greenwashing fatigue
Excess packaging waste
Impersonal subscription services
Confusing zero-waste systems
Higher costs of eco-friendly products
Earth Treats needed a seamless, trustworthy, and delightful digital product to cut through this noise.
Building The Solution
Build user trust through transparent branding and a clean, joyful UI
Make subscription setup fast, easy, and personalized
Create a journey that encourages long-term engagement and sustainability
Reflect the values of low-waste living in every design decision
User Research
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Journey Mapping
Mapped out a repeatable user journey — from discovering Earth Treats to becoming a loyal subscriber.
Phases: Awareness → Consideration → Subscription → Delivery → Eating → Repeat
Pain points highlighted: confusion, lack of trust, packaging guilt
Branding
Developed a soft, trustworthy brand identity that echoes Earth Treats’ sustainable mission.
Sitemap
Reflection
This project helped me refine how I embed values into user flows. Designing Earth Treats wasn’t just about UI polish, it was about building trust and making sustainable choices easy, even fun.
I learned that small touches, like tracking eco impact or adding friendly language—go a long way toward humanizing the experience. I learned more about Figma prototyping and how to use it to test the user journey as well as as how to animate different elements to make the interface more interactive.