Volcan Coffee Branding
Client: Volcan Coffee
About The Brand
Volcan Coffee is a specialty coffee brand rooted in the highlands of Cajamarca, Colombia. The brand celebrates the region’s extraordinary natural heritage, fertile volcanic soils, and deep agricultural traditions. Through its commitment to ethical sourcing and sustainability, Volcan Coffee supports local farmers and helps preserve the biodiversity that makes Cajamarca one of the most ecologically rich coffee-growing areas in the world. By combining environmentally responsible practices with a passion for quality, Volcan Coffee offers more than just exceptional coffee—it shares the story of a region and its people with every cup.
My Role
For this project, I collaborated closely with Volcan Coffee to bring their vision to life through cohesive and compelling branding. I developed the logo and visual identity, drawing on the textures, colors, and forms of the volcanic terrain and surrounding natural landscape. The brand style blends organic elements with clean, modern design to reflect both the authenticity of the coffee's origins and the quality of the final product.
In addition to the brand identity, I designed the UI for Volcan Coffee’s website, focusing on clear storytelling, intuitive navigation, and visual impact. I then built the site using Squarespace, customizing templates and layouts to create a user-friendly, on-brand experience that effectively communicates the brand’s mission, product offerings, and values. The result is a digital presence that not only introduces the brand to new audiences but also builds trust through transparency and design consistency.
This project was a full-scope creative partnership, from strategy and concept to execution, and I’m proud to have helped shape a brand that stands for sustainability, quality, and community empowerment.
Branding