Selva Doce Branding
Client: Personal Project
About The Brand
Selva Doce is a conceptual chocolate brand I created as a personal design project, inspired by the rich biodiversity and cultural legacy of Brazil’s Mata Atlântica. The brand imagines a premium chocolate company that sources its cacao through the cabruca agroforestry system—a sustainable farming practice that allows cacao to grow beneath the shade of native trees. This traditional method not only produces rich, complex cacao flavors but also plays a critical role in conserving one of the most endangered rainforests in the world. Selva Doce represents a fusion of environmental responsibility, ethical sourcing, and refined indulgence. It stands for more than just high-quality chocolate—it celebrates regenerative agriculture, supports small-scale farmers, and embodies a deep respect for Brazil’s ecological heritage.
My Role
This project was a comprehensive self-initiated exploration of branding, visual storytelling, and sustainable product design. I developed the brand from scratch, starting with the name and visual identity. The logo was designed to reflect both the organic roots of the brand and the structured elegance of a premium chocolate label. I defined the overall brand style, crafting a visual language that uses natural color palettes, botanical illustrations, and modern yet approachable typography.
To bring the brand to life across multiple touchpoints, I designed a fictional landing page that showcases Selva Doce’s story, values, and product line. I also illustrated the packaging, drawing inspiration from Brazil’s native plant species and the textures of the forest. Supporting graphic assets were created to form a cohesive identity system that could be applied across digital and physical formats. Through this project, I aimed to explore how design can support ecological awareness and tell meaningful stories—transforming a chocolate bar into a statement of care, craft, and conservation.
Branding